Cleanroom.net Exclusives : Interview With Ken Grant Of Analtech
Cleanroom.net Exclusives talks to Analtech’s Director of Sales and Marketing, Ken Grant. Ken has been with Analtech since June of 2007.
Cleanroom.net : Who are Analtech, and what do you do?
Ken : I am proud to say that Analtech is the first, and longest-running manufacturer of thin layer chromatography plates. Started in 1961, the company produces more than 500 varieties of plates and we can custom coat just about anything. We’re also now offering SPE cartridges and the world’s first color HPLC columns. We have a great group of people working here (fewer than 20) who handle the operations. We have arguably one of the most knowledgeable technical experts in the field of thin layer chromatography, Ned Dugan, who helps scientists around the world with all of their technical questions. I’m in charge of sales and marketing for the company.
Cleanroom.net : What are the challenges facing the Chromatography manufacturing industry?
Ken : Probably the main challenge I see is making sure more students are exposed to the full benefits and uses of chromatography. We hear regularly from those who say they haven’t used thin layer chromatography in years, but once we start talking about new developments and applications in chromatography, they realize they need to start using the technique more often.
Cleanroom.net : What are the latest trends and developments in Chromatography?
Ken : We’re seeing several trends, most notably the use of thin layer chromatography for detecting counterfeit medications, whether its anti-malarial medication or treatment for the H1N1 virus. We’re also seeing chromatography continue to be used in environmental testing, forensic investigations, and pharmaceutical development.
Cleanroom.net : What are the hot geographic markets for the company?
Ken : I’m happy to report that we’re providing labs, universities, and companies around the world with thin layer chromatography plates, HPLC columns, and equipment. We have customers in more than 60 countries on six continents – I have a personal goal of selling chromatography equipment to customers in Antarctica. More to the point, though, we are seeing increased usage of chromatography in South America and Asia.
Cleanroom.net : Are there any new Analtech products due for release in 2010?
Ken : We don’t currently plan on releasing any new products, however, we hope to re-introduce some very useful products to the world – we have some tapered TLC plates that offer superior separation.
Cleanroom.net : Will analtech be doing any events or tradeshows in 2010?
Ken : We are proud to attend Pittcon, NAOSMM, and EAS every year – it is a real treat to get to spend time with chromatography users whenever possible.
Cleanroom.net : Cleanroom.net noticed your humourous viral ‘Adventures In Ana L’tech’, was it a success and do you think there is benefits for lab manufacturing companies to take a more active view of viral campaigns and social media?
Ken : Thanks! “The Adventures of Ana L’Tech” continues to be a huge success! Even before releasing the film, we enjoyed great media exposure, since releasing it, the film has been picked up by web sites and blogs around the world – our web traffic has more than doubled, and the campaign was recently inducted into the viral marketing hall of fame. I believe the more active and involved the science community is in social media and in creating viral campaigns, the better off we all are – from being able to better educate the public to engaging with customers. One example, I attended the Conrad Schools of Science Open house, where high school students were explaining their work on DNA analysis – when I showed them the great PCR Song video, they immediately printed out the lyrics and started showing the video to every visitor.
You can view Analtech’s viral video “The Adventures of Ana L’Tech” on Analtech’s blog http://www.blog.analtech.com/blog/?Tag=Viral+Video
Our thanks to Ken for taking the time to talk with Cleanroom.net Exclusives